If you're using Ezoic's platform and have integrated Ad Tester, you may still notice impressions, pageviews, and revenue being recorded in your AdSense account. This can be puzzling, but it's a common occurrence with several explanations. This article will explore the reasons why AdSense metrics continue to appear even after integrating with Ezoic, such as split testing, mediation, and other factors. By understanding these scenarios, you can better interpret your AdSense data and ensure your ad setup is functioning as expected.

When integrating Ezoic with your website, you may still observe Impressions, Pageviews, and Revenue being recorded in AdSense. This is relatively common and can be attributed to several factors:

1. Split Testing: Ezoic's Ad Tester allows publishers to choose how much traffic to send to Ezoic and how much to keep on the original version of their site. For instance, if 5% of the traffic is directed to the original setup, that portion will continue to generate data in AdSense.
2. Mediation: Ezoic's Mediation feature lets publishers link their existing ad networks, such as AdSense, to their Ezoic account. When Ezoic determines that an existing partner will pay more, it will serve ads from those partners. These ad units can be identified in the Ads area of the AdSense account under the ‘By ad unit’ tab by searching for 'ezoic'. Although these ad units generate impressions and revenue, they are not served on every pageview, leading to a lower AdSense Pageview count compared to Google Analytics or Ezoic’s Big Data Analytics.
3. Ad Tester Status: Ensure that Ad Tester is turned on in the Monetization tab if you see a high number of impressions in AdSense.
4. Unwrapped Ads: If AdSense ads are not wrapped during the Ad Tester setup, they will continue to show on Ezoic versions of the site, resulting in data being reported in AdSense. Ads should be wrapped according to provided instructions to avoid this.
5. Excluded Pages: Ezoic can be disabled on specific URLs, and any AdSense ad units on these pages will display ads.
6. Subdomains: If traffic is received on subdomains with AdSense ad code, ensure Ezoic is activated on these subdomains. Ezoic’s Support Team can assist with this activation if needed.
7. Unauthorized Sites: If an unauthorized domain displays your AdSense ad code, it can inflate your AdSense metrics. Using AdSense’s site authorization feature will protect your account by ensuring advertisers are not charged for impressions on unverified websites and that you do not receive revenue for these impressions.
8. Identifying Non-Optimized Traffic: Utilize Ezoic’s Big Data Analytics to identify traffic that is not receiving Ezoic’s optimization. Navigate to the ‘Pages’ Report, select ‘Old Site’ under Platform to view data from all traffic passing through Ezoic that does not have optimization tools applied.

1. Regularly Check Ad Tester Settings:

   Ensure that Ad Tester is turned on within the Monetization tab to optimize your ad performance. You can manage this independently from other tools in the Ezoic dashboard.

2. Adjust Traffic Allocation:

   Use split testing effectively by adjusting the percentage of traffic sent to Ezoic versus the original website setup in the Settings section of the publisher dashboard. This will help balance your AdSense and Ezoic stats accurately.

3. Utilize Mediation:

   Link your existing ad networks, like AdSense, to your Ezoic account for potential higher earnings.

4. Wrap Your Ads:

   Ensure that all your existing ad positions are wrapped when setting up Ad Tester. Follow the provided instructions to properly wrap your ads.

5. Review Excluded Pages:

   Regularly check and update the Excluded Pages section in the Content area of the publisher dashboard.

6. Monitor Subdomains:

   Verify that Ezoic is activated on all your subdomains if they receive traffic and host AdSense ad code. Contact the Support Team for assistance with enabling Ezoic on subdomains if necessary.

7. Enable Site Authorization in AdSense:

   Protect your AdSense account from unauthorized usage by using the site authorization feature. Verify your domains to ensure that impressions from unverified websites do not inflate your metrics or revenue.

8. Use Big Data Analytics:

   Leverage the 'Pages' Report in the Big Data Analytics dashboard to identify traffic not receiving Ezoic optimization. Filter the Platform to 'Old Site' to see data from traffic not optimized by Ezoic, including split test traffic and excluded pages.

We don't have enough information to provide FAQs specific to this topic at the moment. If you have any questions, please refer to the rest of the guide or reach out to our support team for assistance.