If you're using Ezoic's platform, you may still notice impressions, pageviews, and revenue being recorded in your AdSense account. This can seem puzzling at first glance, but it's a common occurrence with several explanations. This article will explore the reasons why AdSense metrics continue to appear even after integrating with Ezoic, such as split testing, mediation, and other factors. By understanding these scenarios, you can better interpret your AdSense data and ensure your ad set-up is functioning as expected.

When integrating Ezoic with your website, you may still observe Impressions, Pageviews, and Revenue being recorded in AdSense. This is relatively common and can be attributed to several factors:

1. Split Testing: Ezoic allows publishers to choose how much traffic to send to Ezoic and how much to send to the original version of their site. For instance, if 5% of the traffic is directed to the original setup, that portion will continue to generate data in AdSense. Ensure that EzoicAds is set to 100% under Monetization > Optimization Goals if you wish to avoid this.

Please note that publishers on an annual Premium Agreement will not see this option because Ezoic will automatically be set to display 100% of the time.

2. Mediation: Ezoic's Mediation feature lets publishers link their existing ad networks, such as AdSense, to their Ezoic account. When Ezoic determines that an existing partner will pay more, it will serve ads from those partners. These ad units can be identified in the Ads area of the AdSense account under the ‘By ad unit’ tab by searching for 'ezoic'.

Although these ad units generate impressions and revenue, they are not served on every pageview, leading to a lower AdSense Pageview count compared to Google Analytics or Ezoic’s Big Data Analytics.

3. Unwrapped Ads: If AdSense ads are not wrapped during the EzoicAds setup, they will continue to show on Ezoic versions of the site, resulting in data being reported in AdSense. Ads should be wrapped accordingly to avoid this.

4. Excluded Pages: Ezoic can be disabled on specific URLs, and any AdSense ad units on these pages will display ads. You can check whether you have any such rules set up on your domain under Settings > Content > Excluded Pages.

5. Subdomains: If traffic is received on subdomains with AdSense ad code, ensure Ezoic is activated on these subdomains. Ezoic’s Support Team can assist with this activation if needed.

6. Unauthorized Sites: If an unauthorized domain displays your AdSense ad code, it can inflate your AdSense metrics. Using AdSense’s site authorization feature will protect your account by ensuring advertisers are not charged for impressions on unverified websites and that you do not receive revenue for these impressions.

Identifying Non-Optimized Traffic

Utilize Ezoic’s Big Data Analytics to identify traffic that is not benefitting from Ezoic’s optimizations. Navigate to the Pages report and select ‘Old Site’ under 'Platform' to view data from all traffic passing through Ezoic that does not have optimization tools applied.