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Why is Ezoic the only one that charges for premium ads/direct deals?

Modified on: Fri, 12 Feb, 2021

No ad networks offer direct deals; this is often confused with outsourced, third parties that actually just offer managed ad ops. These ad op shops are actually just setting up PMP deals, which is not the same thing as direct deals.

All the ad ops shops don’t actually offer this when they say they do. They message it this way, but they’re actually just setting up PMP deals; which is not the same thing and doesn’t offer the same value by any stretch. Here is a link to Google that explains the difference between Programmatic Guarantted and Preferred Deals: https://support.google.com/admanager/answer/7637485?hl=en

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