Mediation is a great way for you to make sure you are getting paid the most for every ad impression on your site.
Mediation works by letting your own ad network accounts compete on Ezoic traffic against Google's Ad Exchange and Ezoic's other ad partners for the ad inventory on your site. Whoever is willing to pay the most wins the impression, ensuring you're paid the highest amount possible.
For example, if you link your AdSense account to Ezoic via Mediation, your AdSense account would be able to compete for the ad inventory against the Ad Exchange. If your own account is willing to pay more than the Ad Exchange, it will win the impression.
On the Ezoic dashboard you'll see under Ad Partner Estimated Earnings there is a section where your Mediation Ad Partner earnings are reported. This is the revenue generated by your Adsense on the Ezoic % of traffic. Money collected through mediation will be paid by Google to your own account and be reported in Ezoic as 'Mediation Earnings'. Any other earnings on traffic going to your original site are handled separately from Ezoic.
This adds another layer of competition that really benefits publishers!
*To use mediation with AdSense you will need to be part of the AdSense Certified Partner Program. To get an invitation link please email your Ezoic representative or firstname.lastname@example.org and they can send you an invite link!
To enable Mediation follow these easy steps.
1) On the Dashboard select the Monetization tab and scroll down to the section called Mediation.
2) Select Display Ads, and choose the Ad Network you would like to compete against AdX.
3) Add details and save settings. The requested information may vary based on the ad network.
4) View your earnings on your dashboard by navigating to view earnings report. Your earnings will report both the earnings from Ezoic ads and those from your own networks through the Mediation App.