Welcome to an essential guide for understanding Ezoic's requirements for site approval! If you've ever wondered about the conditions your site must meet to join the Ezoic platform, you're in the right place. This article will outline the various criteria that our Platform Quality team considers during the approval process. We will cover topics such as site size, compliance with Google policies, the nature of your site's content, supported languages, and the types of sites we work with. By the end of this guide, you'll have a comprehensive understanding of what it takes for your site to get started with Ezoic.

Site Size

Sites are required to have 250,000+ monthly active users to join Ezoic. If your site does not meet this requirement, it can be submitted to join our Incubator program: https://support.ezoic.com/kb/article/ezoic-incubator-program. If you are unsure of your site's traffic, you can verify it by connecting your Google Analytics account to Ezoic during the application process.

Ezoic publishers whose sites were monetizing with Ezoic prior to February 19, 2026, are grandfathered in to using Ezoic regardless of site size. This status is tied to continuous use of Ezoic. If a site with less than 250,000 monthly active users that was grandfathered in removes Ezoic integration for more than 7 days and later would like to use Ezoic for that site again, the site will need to meet the 250,000+ monthly active users requirement or be submitted to the Incubator program.

For Ezoic publishers who were grandfathered in and would like to add a new site to their account after February 19, 2026, the new site will need to meet the 250,000+ monthly active users requirement or be submitted to the Incubator program.

Google Policies

All sites must comply with Google's policies. This includes but is not limited to:

• No invalid clicks / impressions
• Not falsely encouraging clicks
• Not offering copyrighted material / downloads
• Not offering counterfeit goods
• The site should have reliable traffic sources 
• Sites shouldn't redirect users to undesirable pages / sites / pop-ups or pop-unders
• Gambling content
• Not using automatically generated content
• Not creating empty pages with no original content
• Not using content that is copied from other webpages
• Not keyword stuffing 
• Not using adult / dangerous / derogatory content
• Not offering alcohol / tobacco / healthcare related content 
• Not using aggressive / threatening content
• Not using illegal content

Site Content

As a Google Certified Publishing Partner, Ezoic requires that sites using our tools comply with AdSense policies, though AdSense approval isn't necessary to use Ezoic for the vast majority of sites. All content must be original, constructive, and enticing. You can find more information about these quality guidelines by clicking here.

Additionally, all sites must be written in an AdSense-supported language. You can find a list of these languages by clicking here.

Type of Site

Ezoic's monetization products, such as Ezoic Ads, are predominantly available to informational and content-rich sites, but we are also able to monetize most other sites, provided they adhere to Google's policies.