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Native ads are editorial and sponsored content stories that are usually positioned at either the bottom of your post or in a sidebar.
They have become quite popular in such locations because they allow you to bring in additional ad revenue right when users are about to leave your site.
The increase in revenue is about 10% on average, a significant amount considering how easy this is to implement.
In addition to the revenue uplift they provide, native ads help people discover content they may like yet never knew existed.
To turn on Native Ads, go to the 'EzoicAds' tab in your Dashboard and select 'Ad Types' > 'Native Ads' before setting the toggle to 'ON':
You'll then need to add a native ad placeholder to your site using either the Ad Tester app or Chrome Extension. More information on those can be found here:
Anchor Ads are an overlay ad unit which stays at the bottom of a web page as your readers view the site and scroll the pages.
As you can imagine, this ad format has great viewability and brings in relatively high ad revenue. In fact, the bottom anchor ad tends to be the top-performing ad location on many sites.
To turn on anchor ads, go to the 'EzoicAds' tab in your Dashboard and select 'Ad Types' > 'Anchor Ads' before setting the relevant toggles to 'ON':
You can select to turn Anchor Ads on or turn off for the whole site. There is also a choice to have them enabled depending on the device type (desktop, tablet, mobile).
Additionally, you are able to manage the placement of the Anchor Ad by applying directory and subdomain rules under the 'Ad Restrictions' tab>'Ad Position Rules':
Please be aware when making any changes to Native Ads and Anchor Ads, changes will have an impact on revenue.