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Optimizing Site Speed with Ezoic

Modified on: Wed, 23 Nov, 2022

You can read an example, step-by-step, of the process below being implemented on a WordPress site here.

The following optimizations should be completed in order to ensure the fastest possible site speed when using Ezoic:



1. Cloudflare / Nameserver integration methods are being used


This is the only way to use both caching and Ezoic's CDN.


2. Turn on Caching


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3. Ensure caching is speeding up your website by checking inside of Big Data Analytics

  

a. Make sure that you’re looking at the date range after Ezoic caching was turned on. Here is the direct link to the report within Big Data Analytics.


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b. If you only see “cache off” or “cache miss” it’s not working - review all the possible reasons why.


Here’s are the definitions of the different caching terms inside of the Ezoic Caching Big Data Analytics report:


Cache hit = Ezoic is caching the pageview

Cache miss = Ezoic could not cache the pageview

Cache off = Ezoic cache is unavailable or turned off for this pageview


Why do some visitors register as a “Cache Miss”?


Ezoic will always obey your pre-existing rules upon integration to avoid breaking elements of your website and cause it not to function the way it’s supposed to.


This is why if something from your old speed optimization set up is still active, Ezoic will default to that setup to maintain the original integrity of your website.


How to reduce “Cache Misses” in Ezoic Caching


The most common causes of “Cache Misses” are other caching plugins or extensions, settings at your host, or external CDNs.


To reduce the number of Cache Misses on your website is to go to your Cache App and change the following settings in the “Update Cache Value Settings” (as seen below):


  • Turn off those additional caching plugins
  • Force Caching by Device Type = set to “ON”
  • Override Cache-Control Headers = set to “ON”
  • Ignore Cache-Control: no-cache = set to "ON"

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Please note that Override Cache-Control Headers can break site layouts if your site needs specific headers. 

On your website you have cache control headers that are usually set by a plugin, service or technology such as your host. This causes your website to cache in a way that is not optimal for your website or your users.


By setting this option to "true", Ezoic's caching application overrides third-party cache control headers to provide users with optimal caching and improve site speed.


In addition, "Force caching by device type" settings ensure that all devices experience the optimal caching settings. Often, plugins have a setting that is not known to be enabled that differentiates caching rules by device type, causing "cache error / cache disabled" to appear in this report.


Below is a screenshot of the Ezoic caching report, which can be found at:


Ezoic's Big Data Analytics > Site Speed tab > Caching > Ezoic Caching


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If Ezoic caching is working properly, generally you will see in your Ezoic Caching report:


  • Cache Hits - High percentage of pageviews
  • Cache Miss - Low percentage of pageviews
  • Cache Off - Few to no pageviews with Cache Offs


Still seeing caching issues (cache miss)?


Many external scripts or plugins that are designed to “speed up a website” implement mechanisms that prevent Ezoic from implementing the best practices above even though the overrides are enabled.


The best way to handle this is by disabling any caching plugins or site speed technologies enabled on your site. Generally, all can be replaced by the free features provided by Leap.


It’s also possible your host has a built-in CDN enabled. Sometimes, this can be disabled by logging into your host and toggling off the CDN or caching features from your website dashboard. You can also contact your host and ask if they are able to do this manually.


4. Turn on Free Leap Features


Setting up Leap:


1. Enable Leap


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2. Choose "Set Up For Me" or "Set Up Myself."

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If you choose set up for me, the site will be placed in the Leap queue where our Site Speed Specialists will optimize the site. 

      

a. Set up myself will look like this. Click "Get Started".


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3. Create the Leap settings that work for your site and click "Next".

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a. You will then be directed to this page where you can "Go to Preview". 

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b. Please make sure you see the green circle that says "SiteSpeed Preview" on the site. Each new page you visit will render a new preview. Loading times may vary, but a few minutes is normal. 


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c. In order for you to get out of preview mode in Leap, you can either click the red "Exit" button shown in the previous screenshot or use this button in the dashboard.

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4. Double-check the “Preview” to ensure ads, content, and images look normal and are displaying correctly. Then, set the version to “Activate”. 

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Troubleshooting common issues with Leap


Thumbnails in WordPress on the home screen…     


1. Exclude “post-thumbnail” under the “Script delay and images”

a. Images > Advanced Settings > Lazy Load Images > Exclusion Rules

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b. Script Execution > Advanced Settings > Script Delay > Exclusion Rules 

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2. Turn off lazy-loading plugins and/or lazy-loading features implemented by caching plugins.

Known plugins that can cause the Leap to be slower


Plugins such as Autoptimize, ShortPixel, EWW Image Optimizer, Imagify etc. are no longer required when using Leap and may actually slow down your site if left on, due to conflicts with our own tool. Fortunately, Ezoic performs all the features of these plugins and much, much more.


Additional optimization features implemented by caching plugins such as WP Rocket, W3 Total Cache, WP Super Cache, WP Fastest Cache, LiteSpeed, Swift Performance Cache, SG Optimizer etc. must also be turned off (note that caching can be left on unless you are WordPress integrated, in which case this should also be turned off unless you are using one of the three italicized plugins).


How to Troubleshoot issues for a single page


If you are having issues with just one page, you can use the “Exclude page” functionality in Leap:


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For forms or iframe not loading:


  1. Turn off lazy-loading iframes by URL or page
  2. Exclude pages with embedded forms


Revenue and Leap


With some websites, speed can be a trade-off with revenue. Here’s where you can start to find a balance:

  1. Turn off script delay (first option)
  2. Turn off pre-connect (second option)


Note: Once you’ve activated a version of the Leap, you should wait at least 24 hours before you will get the most accurate score on PageSpeed Insights or other speed measurement tools.



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