Ezoic was founded by Dwayne Lafleur in 2010, leveraging his extensive background as a web publisher and entrepreneur. The primary innovation behind Ezoic is its focus on optimizing page layout to enhance user experience and increase earnings for publishers. This idea stemmed from Dwayne's observation while running Cubics, the first advertising network for Facebook app developers, where he noted the challenges social app developers faced in improving their page layouts.
Ezoic addresses these challenges by providing an automated platform dedicated to website improvement, specifically in layout and ad testing. Before Ezoic, larger digital publishers had the means to routinely test and optimize their page layouts, but independent publishers lacked an automated toolkit for such testing and improvement. Ezoic fills this gap, offering an accessible solution for publishers of all sizes to enhance their website performance.
After three years of rigorous in-house testing, Ezoic launched in a closed beta in mid-2013, becoming the first platform of its kind to automate layout and ad testing. Ezoic's technology enables publishers to systematically test different page layouts to see which configurations yield the best user experience and revenue outcomes. This automated testing not only saves time but also provides data-driven insights, allowing publishers to make informed decisions about their page layouts.
Overall, Ezoic's platform empowers publishers by simplifying the process of optimizing their websites, which previously required significant manual effort and resources.