The Ad Types section of your dashboard allows you to activate formats that interact dynamically with user behavior. Unlike static placeholders that stay in a fixed position on the page, these units—such as Anchors, Vignettes, and Side Rails—are designed to maintain visibility or appear during natural breaks in the user experience. Because these formats are highly sought after by premium bidders, they often command much higher CPMs than traditional display ads.
Anchor ads (also known as "sticky" ads) stay fixed to the top or bottom of the browser window as the user scrolls.
When they show: They appear immediately upon page load and remain at the edge of the viewport.
Value Added: Because they maintain constant visibility, they offer an 92% increase in revenue performance over standard in-content display units.
Vignettes are full-screen ads that appear during "natural transitions," such as when a user clicks to move from one page to another.
When they show: They trigger during the navigation between pages; users can close them immediately to continue to their destination.
Value Added: These high-impact units provide a 90% performance increase over traditional in-content display ads.
This format integrates a standalone video player that dynamically positions itself within your content or as a floating unit.
When they show: The player appears when high-value video demand is available. The "Floating" setting ensures the video remains visible in the corner as the user scrolls.
Value Added: Accessing premium video budgets results in a 45% higher return than traditional in-content display units.
A Sticky Sidebar ad is a unit placed within your site's existing sidebar that "sticks" to the viewport once the user scrolls past the top of the sidebar.
When they show: They become fixed once the user scrolls deep enough into an article that the sidebar would otherwise become empty.
Value Added: These units keep your sidebar monetized throughout long-form content, maintaining performance levels comparable to your top-performing in-content units.
Siderails are vertical ads placed in the empty margins to the left and right of your website's main content area.
When they show: They appear on desktop devices when the browser window is wide enough to accommodate them without overlapping the content.
Value Added: By monetizing the "dead space" on larger screens, Siderails offer specialized inventory that works in tandem with your existing display placements.
These placements are located directly within the body of your articles.
When they show: They appear at various intervals within the text based on your placeholder settings.
Sticky In-Content: Stays fixed in the viewport as the user scrolls through that specific section of text.
Static In-Content: Moves naturally with the text as the user scrolls.
Value Added: These units place ads directly in the user's line of sight during active reading, ensuring higher engagement than standard placements.