What are A.I. Placeholders?

Modified on: Tue, 30 Jun, 2020

Besides standard Ezoic Ad Tester features, you may see the option to enable AI placeholders, but what are they? Essentially, by enabling this feature, Ezoic will automatically create and test new placeholders on your mobile pages. Using our AI learning technology, the system will allocate locations where placeholders perform well and insert these onto your mobile site. 


Our machine-learning system first figures out where extra placeholders could be inserted based upon the length of the page, how many words there are, where the existing placeholders are etc., and inserts them accordingly. It's particularly effective because it identifies where there might be a lack of placeholders, before filling those gaps where it has calculated that publishers could be earning more money by doing so.


Like with our standard Ad Tester features, over time the system will learn which locations work well for your visitors to help you improve the value of your site. We have seen that through activating AI placeholders on mobile our publishers see an increase in ePMV of up to 20%.


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