Adaptive Sizing is a powerful feature available when editing or adding placeholders to your site. In this article, you will learn what Adaptive Sizing is, its purpose, and how it can enhance your website's ad performance. Adaptive Sizing intelligently analyzes when to display multiple smaller ad creatives within a larger placeholder, ensuring an optimal balance between revenue and user experience. By the end of this article, you will understand how this clever system works to maximize your EPMV (Earnings Per Thousand Visitors) by strategically determining the number of creatives to show in a given placeholder.

Adaptive Sizing is an intelligent system designed to optimize ad placements on your site.

When editing or adding a placeholder, Adaptive Sizing analyzes the available space to determine whether multiple smaller ad sizes can be shown within a larger placeholder. This can result in displaying multiple ad creatives rather than a single larger one, but the total amount of pixels used remains the same or less.

For instance, in some cases, a placeholder may show one single in-content ad:

 while in other instances, the same placeholder might display two or more ad creatives.

 This fluctuation is managed by a sophisticated machine-learning system that constantly evaluates the best configuration to deliver the highest returns in terms of EPMV (Earnings Per Thousand Visitors). The system aims to strike a balance between maximizing revenue and maintaining a positive user experience.

This intelligent analysis ensures that the ads shown are the most effective for both user engagement and revenue generation, adjusting dynamically based on real-time data. Whether it is one large ad or multiple smaller ones, Adaptive Sizing tailors the ad display to achieve optimal performance.

1. Leverage Adaptive Sizing for Optimal Performance: Always enable Adaptive Sizing when adding or editing placeholders on your site. This feature utilizes machine learning to determine the optimal number of ad creatives to display, ensuring a balance between revenue and user experience.
2. Monitor EPMV: Keep an eye on your Earnings Per Thousand Visitors (EPMV) regularly. Adaptive Sizing is designed to optimize this metric, so consistent monitoring can help you understand its impact and make informed decisions.
3. Experiment with Placement: Test different placements and sizes of placeholders. Adaptive Sizing works best when there is flexibility in the placeholder dimensions, allowing the system to analyze and decide the best possible configuration.
4. Review Performance Reports: Use your site’s performance reports to assess how Adaptive Sizing is affecting your ad revenue and user experience. Look for patterns and insights that can help you tweak your strategy.
5. User Experience Focus: Remember that while revenue is important, maintaining a positive user experience is crucial for long-term success. Adaptive Sizing's intelligent system is designed to optimize for both, but always consider the impact on your visitors.

By following these best practices, you can maximize the benefits of Adaptive Sizing and achieve the best balance between ad revenue and user experience.

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