Adaptive Sizing is a powerful feature available when editing or adding placeholders to your site. In this article, you will learn what Adaptive Sizing is, its purpose, and how it can enhance your website's ad performance. Adaptive Sizing intelligently analyzes when to display multiple smaller ad creatives within a larger placeholder, ensuring an optimal balance between revenue and user experience. By the end of this article, you will understand how this clever system works to maximize your EPMV (Earnings Per Thousand Visitors) by strategically determining the number of creatives to show in a given placeholder.