Sellers.json is an important initiative aimed at enhancing transparency in the programmatic advertising industry. It allows advertisers to verify the authenticity of ad inventory, reducing the risk of ad spoofing and fostering a more trustworthy ecosystem. Similar to how ads.txt serves publishers, sellers.json provides advertisers with critical information about the entities selling ad space. In this article, we will explore the purpose and benefits of the Sellers.json app, how it functions, and provide a step-by-step guide on updating your sellers.json information through Ezoic's platform. Understanding and correctly utilizing sellers.json can help you improve ad trustworthiness and potentially increase bidding on your ad inventory.

Sellers.json is an important tool for enhancing transparency in the programmatic ad industry. It allows advertisers to verify their inventory sources and builds trust by preventing ad spoofing. The sellers.json file can be considered analogous to the ads.txt file but for the demand side (DSPs) rather than the supply side (SSPs).

While ads.txt does not disclose the identities of the individuals associated with account IDs, sellers.json includes this information. This added layer of transparency helps advertisers to see where their ads are being sold, potentially encouraging them to bid more due to increased trust in the ad placements.

To update your website's sellers.json information via Ezoic, follow these steps:

1. Navigate to the Ezoic Ads tab on your Ezoic dashboard.
2. Go to Ad Transparency > Sellers.json.
3. In the ‘Display Name’ box, enter either your business name or the website's domain name.
4. Click the ‘save’ button.

Additionally, there is an option to remain confidential by selecting “Hide My Seller Info”, which will not display a Display Name in the sellers.json file. However, Google encourages publishers to make their information public to help advertisers verify ad placements.

Ezoic recommends that if publishers are hesitant about revealing their seller information, they can use their website's domain name as the 'Display Name'. The domain name is publicly available information and using it supports the goal of transparency that sellers.json aims to achieve.

For further information on sellers.json and its benefits, you can visit the Ezoic blog: https://www.ezoic.com/sellers-json-quick-guide/

1. Maintain Transparency: Always include a display name in your sellers.json file rather than hiding your seller info. This helps build trust with advertisers who can verify where their ads are being placed.
2. Use Your Domain Name: If you have concerns about revealing personal or business names, use your website’s domain name as the display name. This maintains transparency without compromising sensitive information.
3. Regular Updates: Periodically review and update your sellers.json information to ensure it remains accurate. This can include changes to your domain name or business name as necessary.
4. Follow Google’s Recommendations: Google encourages making seller information publicly available to help advertisers verify ad placements. Following this recommendation can enhance your credibility in the ad ecosystem.
5. Consult Resources: Refer to guides and resources like the Ezoic blog and Google Support for deeper insights and latest updates about sellers.json to stay informed and compliant.