Maximizing your EPMV (Earnings per Thousand Visitors) is crucial for any website publisher looking to enhance their revenue and overall site performance. In this article, we will share the top five best practices identified through a recent study conducted by Ezoic that can significantly boost your EPMV and optimize your site's performance. Whether you are a top-performing site or looking to achieve higher earnings, these actionable insights will help you make the most out of your Ezoic experience. From optimizing ad placements to leveraging Ezoic's advanced features, this guide provides practical tips to elevate your earnings and improve user experience. Let's dive in and explore how you can implement these best practices to see tangible improvements in your site's revenue.

Below we share five detailed steps that Ezoic users can take to improve EPMV (Earnings Per Thousand Visitors) and overall site performance. These practices are derived from a recent study and are recommended for all users, even those with top-performing sites:

1. Ensure Adequate Placeholder Placement:

Make sure you have enough placeholders on all devices and that they are correctly labeled using the Chrome extension. These placeholders represent potential ad locations, and you can add as many as you like per page. A recommended number is 10-15 placeholders per page, or one of every position type where the content supports it.

2. Wrap All Existing Ads:

Ensure that any ad tags or placements on your site, whether pre-existing or added alongside Ezoic ads, are wrapped in Ezoic code. This is crucial because if Ezoic cannot see other existing ads, those ads will still appear, potentially diluting the overall value of all ads and negatively impacting user experience (UX). Publishers who wrap all ads tend to see higher earnings than those who run Ezoic ads alongside non-wrapped ads.

3. Link AdSense via Mediation:

If you have an existing AdSense account, linking it via the Mediation app will help Ezoic leverage historical data generated by your account, thereby enhancing Ezoic’s machine learning capabilities. The revenue from your AdSense account linked through Mediation will appear in your AdSense account but will also be reported in the Ezoic dashboard.

4. Activate Ezoic Caching:

Turn on the Caching app and activate Ezoic’s Content Delivery Network (CDN) to ensure faster site speeds and improved overall performance. Check Big Data Analytics to confirm if caching is working. If you notice a lot of Ezoic cache “misses,” it might be due to cache headers on your existing site preventing proper caching. Changing the cache headers can often resolve this issue. Be cautious, as sometimes a WordPress plugin or other services may be causing this problem. Ezoic’s app can override existing site rules, but this should not be your first troubleshooting step.

5. Try Ezoic Leap:

Ezoic’s new Leap feature is available in the Ezoic Dashboard under the 'Leap' tab and significantly increases website speed, page load times, and Google PageSpeed Insights scores.

6. Bonus tip! We also recommend that you check out this interactive article for additional insights into how you can improve your EPMV.

By implementing these steps, users can potentially see a significant boost in their EPMV and overall site performance.