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FAQs & Info For Leap

Modified on: Sun, 17 Apr, 2022

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Measuring Site Speed - Tools & Metrics

Introduction to Leap

Leap Pricing

Does it work with my site?

Setting up Leap


How do I get started?

How to manage your subscription

How do I cancel my subscription? 


Measuring Site Speed - Tools & Metrics

One of the questions we're often asked is whether GTMetrix or Google PageSpeed Insights is the better tool for measuring site speed. 

GTMetrix isn't the most reliable measure of site speed as they don't take into account Ezoic's lazy loading. Here at Ezoic, we have found that serving ads as quickly as possible was actually not effective from a user experience or revenue aspect. Instead, we've found that it's better to stagger the loading of a page to ensure that the user receives the content first (i.e. the aspect of the page they came to the site for) - this way, the visitor can begin interacting with the page immediately, whilst other elements of the page (i.e. ads, click/like buttons) load in the background. This is what we call "Lazy Loading" or "Asynchronous Loading". This is probably why you don't see your ads propagate immediately on your site. 

We recommend using Google PageSpeed Insights as this tests Time To Interactive. We recommend looking at this "Time To Interactive" metric as testing with thousands of publishers has revealed this to be the truest reflection of user experience in relation to site speed. That's because this metric measures how long before the users can interact with content - the reason they came to the site - whilst the ads below the fold load in the background. When using this tool, be sure to run it through an incognito mode browser, as sometimes Google Chrome extensions can alter the test and not give an accurate reading. 

Introduction to Leap

Leap is a tool that allows you to make your website extremely fast for visitors and page speed tools by using a simple interface.

It can be used by navigating to the "Speed" tab in your publisher dashboard.


Leap allows you to quickly test and implement advanced site speed optimizations on your site. This allows you to quickly see what site speed adjustments are able to produce the best user experiences, page speed scores, and other related goals.


Quick facts about Leap:

  • Works on every kind of website (WordPress, Joomla, Custom PHP, etc.)
  • No approval is required to use Leap and all sites are compatible
  • It is a standalone feature which means that it DOES NOT require any other Ezoic products or features to be used but it is a PAID feature 
  • (i.e. sites don't have to use Ezoic for Monetization or ad serving to use Leap)
  • Sites must be integrated before it will work and display faster scores
  • Name server or Cloudflare integration is recommended
  • If you experience functionality loss or display/layout errors, please try turning OFF script delay to see if that helps the immediate issue. If it does, you'll want to exclude the relevant scripts from being delayed - more info here: https://support.ezoic.com/kb/article/what-features-does-the-site-speed-accelerator-have


Leap Pricing

Leap is free for all publishers that are monetized with Ezoic. Non-monetization publishers can have access to Leap through the Ezoic Pro subscription, which costs 5.99$ for monthly plans or 49.99$ with an annual plan.

Will Leap Work With...


  • Publishers
  • WordPress Sites (every known CMS is compatible)
  • Informational or Reference sites
  • Niche sites
  • Ecommerce (including Magento & Shopify sites)
  • B2B sites
  • Small Business sites
  • Agencies and Consultants
  • WP sites using all popular plugins
  • Sites with and without ads
  • Sites using ads that are not served by Ezoic products


  • Sites that do not have access to their name servers (WordPress plugin library)

Getting Started With Leap (Integration)

There are 3 integration methods that can be used to access Leap:

  1. Name server integration
  2. WordPress Integration
  3. **Cloudflare integration (**only for sites that are currently using Cloudflare)

Name server or Cloudflare integration options are recommended for almost all sites.

All sites should be prompted to integrate upon signing up to use Leap. Integrating via Cloudflare or WordPress plugin should provide almost instant integration and access to the full features of Leap.

Watch videos of integration with Name Server Integration and WordPress Plugins below...

NOTE: If you've completed Name Server integration, it can take up to 18 hours for DNS records to propagate so that sites can leverage Leap.

- There's no way to make this happen faster; however, you can finish configuring the tool and Ezoic will notify you via email once Name Servers are propagated and integration is fully-complete

Note: Wordpress integration provides a slightly slower score and visitor experience due to the nature of the CMS. Name server integration offers faster speed.

Setting Up Leap

The detailed walk-through can be viewed in the video below...

Technical Functions and Features Explained...

We currently offer 18 different features (and will be adding more over time). More info on all of these can be found here: https://support.ezoic.com/kb/article/what-features-does-the-site-speed-accelerator-have

How Do I Get Started?

You can make a new version by clicking “create version” and naming it. You can create as many versions as you like.


Versions let you try different combinations of features to find the one that both performs the best and fits your content and layout. There are different actions you can perform with the versions you have created that are listed under “Actions”: Edit Version, Clone Version, Clear Preview Version and Archive Version.


Clone Version:

You can also clone a version you’ve created in order to test different variations of the version you’re deciding on. For example, if you wanted to try out what effect the render critical CSS version would have in conflation with the lazy load images you could clone the CSS version and add the lazy load images function to it and test both together.

You can also preview a version you have created before you activate the version. Click "Preview" to preview the version and "Activate" to activate the version:

Preview Version:

Before activating a version, you can preview it (under actions) to review the changes on your site. You can also perform a site speed score test on a preview version. It is highly recommended that you preview any version before setting it live.

Note: When you are looking at a previewed version, you are cookied in. You will need to click "Clear Preview Version" once you are done in order to look at the original site.

Activate Version:

To finally activate a version, simply click on the version you'd like to activate and click "Activate".

How To Manage Your Subscription:


You are able to manage your Leap subscription by clicking “Manage Subscription” directly from the app! This will allow you to select your subscription level, add a form of payment, or cancel your subscription.


How Do I Cancel My Subscription?

If you decide you no longer want to use Leap on your site, please make sure that you cancel your subscription before turning Leap off in your Dashboard.


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