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Google Adsense And The Mediation App

Modified on: Tue, 4 Jun, 2024

Google AdSense Certified Partner Program

Ezoic is a Google AdSense Certified Partner, and with this comes additional benefits to our publishers. One of these benefits is access to the AdSense Certified Partner Program. This program is recommended by majority of publishers using Ezoic, simply because it improves the optimization process. 

You join the program by logging into your Publisher Dashboard and navigating to 'Ezoic Ads' > 'Link Your AdSense Account' before entering your AdSense email and clicking 'Email Link'. You'll then need to accept the Google-hosted invite (see image below for what this looks like): which you'll get by email from Google, or in the form of a link from an Ezoic representative.


Once enabled, the Ezoic system is able to use the data from your existing AdSense account to optimize the tests. Essentially, this allows the system to establish a baseline for improving ad revenue, speeding up the optimization process.  

You can opt out of the program at any time by logging into your AdSense account and clicking on Settings > Account Info > Remove (as highlighted below):


Mediation App

We also recommend installing the mediation app along with joining the AdSense certified program. The mediation app allows you to link your existing ad networks, including AdSense, with Ezoic. Ad networks that are set up in mediation will compete with Ezoic’s own ad partners for the advertising inventory on your website. This guarantees you the best paying ads!


To use the mediation app, simply navigate to your Ezoic Dashboard >Ezoic Ads > Adsense> Enable Mediation. You'll then need to connect your existing ad networks by clicking 'AdSense Mediation' and then 'Add Network'. Enter your AdSense details and hit 'Save'. It takes less than two minutes and is definitely worth it!




The benefits of being in the AdSense Certified Program and using the Mediation app are:

  1. You get your AdSense code (the income from which lands in your AdSense account) included in the ad combination tests
  2. You get reporting pulled into Ezoic from AdSense (via the Mediation App)
  3.  DFP / ADX does not support all ad units, so it increases your opportunities to succeed
  4.  Dilution from testing poorer-performing ad combinations is lessened because the system will be using your own AdSense ads as the baseline
  5.  Having the real baseline is the key to optimization
  6.  There is zero revenue share - it costs you nothing
  7.  You can remove access at any time.


Mediation Works!

You will see new ad units and extra income appear in your AdSense account but only when the mediation partner is winning. You can also view the earnings generated from Mediation Ad Partners by clicking 'View Earnings Report' on the 'Home' section of your Publisher Dashboard on Ezoic.

This is the revenue generated by your Mediation Partners on the Ezoic % of traffic. Any money collected through mediation will be paid by the ad networks you have connected to your Ezoic account into your individual ad network accounts. Any other earnings on traffic going to your original site are handled separately from Ezoic.  

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