Tag Tester allows you to A/B test different combinations of title tags and description tags on your site. By testing, you’ll see which variation outperforms the other so that you can publish your content with a title and description that drives traffic, improves CTR, and decreases bounce rate. This tool makes it as easy as possible to determine the best SEO-friendly tags to use for your site.
Testing title tags is a crucial part of how sites appear in search results. Indexed titles are a contextual ranking factor—this means search engines rank titles with relevant content higher than titles with mismatched content.
When the right title is used, it improves click-through rates, decreases bounce rates, and overall increases traffic. The machine learning can identify which title performs best and adjusts for you.
From the NicheIQ dashboard, navigate to the "On-Page SEO" menu, and then click on "Get Started" in the Tag Tester section.
Click on "New Experiment Group", which will open a dialogue box for you to name your experiment to identify it apart from other experiments you might create.
You can input as many titles as you wish to test against your original title for any URL on your site. The general process is:
The actions that are associated with each experiment are:
If you have multiple experiments you want to perform the same action for, use the dropdown Bulk Actions menu to apply those actions to the selected experiments.
There are five main lifecycles of each trial:
Tag Tester does not perform the tests at the same time, but one after the other. If you create trials for titles t1, t2, t3 for a given web page, Tag Tester will test title t1 for a week, then title t2 and so on. It starts the trial once it has confirmed Google Index contains the right version of the page and tracks various metrics that reflect page visibility and engagement. You can then select the title that provided the best performance for the metric you were most interested in optimizing.
Our AI takes a week to two weeks to fully complete testing. Tag Tester shows which title performs the best across metrics like:
Tag Tester uses an intelligent scoring system that analyzes the metrics mentioned above to determine which variation performed the best in search engines overall. The variation with the best “total score” is automatically displayed as the title of the URL selected.
You can also view or download the results from the experiment table.
Yes, read our blog article on title tags here: https://www.ezoic.com/seo-title-tags-test/