1. What are the benefits of cloud integration?
Cloud integration is fast, secure, and performs nearly as well as JavaScript integration for revenue and user experience. Your site is automatically connected to a robust CDN network, providing security, SSL, and privacy features, whilst also caching your site around the world to make it readily available and accessible to all.
2. How does cloud integration work?
A name server is a critical component in web browsing, acting as a computer server that informs web browsers (such as Chrome, Safari, and Firefox) about the location of your website content. When a publisher points their domain’s name servers to Ezoic, all incoming traffic is routed through Ezoic’s platform before reaching the origin server. This setup allows Ezoic to act as a smart middle layer, analyzing requests in real time and applying its optimization technologies without requiring any direct changes to the publisher’s hosting environment.
Because Ezoic functions as a proxy, it can manage caching, routing, and content delivery decisions automatically. It leverages its CDN (Content Delivery Network) to serve cached content from servers geographically closer to visitors, reducing latency and improving load times. The proxy system also enables Ezoic to test and optimize ad placements, layouts, and site performance seamlessly.
This integration method is particularly powerful because it doesn’t require site owners to install plugins or manually configure complex setups. Once the name servers are updated, Ezoic’s platform can handle traffic at the DNS level, applying optimizations globally. Publishers keep full control of their DNS settings, but Ezoic’s proxy ensures that every visit benefits from its performance and revenue-enhancing tools.
