When it comes to display advertising, speed is a critical factor that can significantly impact user experience and website performance. This article explores how Ezoic ads compare to other display advertising options in terms of speed. You'll discover why Ezoic sites are some of the fastest on the web, with many achieving exceptional speed scores, even surpassing major brand publishers. We'll also highlight the unique speed-enhancing features Ezoic offers, such as the Leap tool, free CDN, and advanced caching tools, which contribute to maintaining and enhancing site speed despite the presence of ads.

Ezoic sites are known for their fast ad display speeds. Customers using Ezoic's Leap tool frequently report improved site speeds compared to those using third-party services or ad operations teams.

Mobile sites displaying ads often struggle to achieve 'good' or 'fast' Core Web Vitals. However, Ezoic's free speed optimization features, including a CDN and advanced caching tools, help enhance site performance and ensure ads do not excessively slow down the website.

The Leap tool is particularly effective in providing substantial speed enhancements, making it a valuable resource for optimizing website performance while displaying ads.

To optimize your site's speed while displaying ads, consider implementing the following best practices:

1. Utilize Ezoic's Caching: Take full advantage of the free CDN and advanced caching tools provided by Ezoic. These features can significantly improve your site’s load times.
2. Leverage Leap: Make use of the Leap tool offered by Ezoic. Leap is designed to enhance the speed of your website, especially in comparison to other sites that use third-party tools or ad ops teams.
3. Optimize Ad Placement: Being strategic with where you place ads on your website ensures that site speed isn't unnecessarily impacted by the presence of ads. Ezoic's AI takes this into account, running multivariate tests to determine when and where to show ads to your users.
4. Regular Updates: Stay current with the latest updates and features provided by Ezoic. New tools and improvements can offer additional enhancements to your site’s performance.

By following these practices, you can ensure that your website remains fast and efficient while still benefiting from ad revenue.