How does Ezoic pull information for Article Content Reports in Big Data Analytics?

Modified on: Thu, 3 Dec, 2020

Jump to:

Overview

i) How to find Content in Big Data Analytics

JSON-LD

i) Examples 

Author

i) Examples

Published Date

i) Examples 

Categories

i) Examples

Overview


Big Data Analytics currently enables you to gain unique insights into your content based on Author Name, Published Date, Category and Content Age. You can view metrics such as Engagement Rate and Bounce Rate in relation to these variables (and more!).


i) How to find Content in Big Data Analytics 


To find these reports, log in to your Ezoic Dashboard and navigate to 'Analytics'. Once inside Big Data Analytics, go to 'Content'.


In the drop down menu under the 'Content' tab, you will see 'Author Metrics', 'Published Date' and 'Categories'. This article will outline how we pull the data for these three categories.

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JSON-LD


Ezoic gathers this data from different html tags on your site. We generally use JSON-LD - this is the industry standard. More information on this can be found here: Json-ld. Another good resource is jsonld.comwhich has examples of the different json-ld formats for articles, blog posts, etc.


i) Examples

This is an example of Article ld+json script tag you can use on your site.


jsonld1.png


And this is an example of a Blog Post ld+json script tag you can use on your site.


ld_2.png

 

Note the different "author" structures between the Blog Post and Article examples above - we can either gather the information if the author is listed as a string ("author": "Patrick Coombe") or we find the "name" element of the author object:


author_1.png



Author


If there is no Json-ld, we will also search other meta tags and html to source information on the author. The other industry standard used to add metadata is The Open Graph protocol.


ii) Examples


This is an example from Open Graph for profile metadata for the author: 


Author meta tag:


author_meta_tag.png


Author Sailthru metatags (Personalization Engine Meta Tags):

 

saiklthru_author_met_tag.png

 

The Author hyperlink rel=”author” indicates that a link is pointing to information about the author of a page or article. Link text will be used as the author name. In the example below, John Doe is recorded as the author.

 

kjohn_doe_author_tag.png


Reports can also be pulled by username. Please see this link for more information from Open Graph: The Open Graph protocol. Note: username is usually a single name (first and last all lowercase like above example).  Unfortunately, this can also come back as a full url like http://www.facebook.com/john.doe which will be stored as the author. For that reason, this metatag is the last piece of data we check for a site.


Here is an example of a Profile username from Open Graph:

 

open_graph.png

 


Published Date


If there is no Json-ld, The Open Graph protocol can be used to add the 'Published Date' metadata.


i) Examples 


This is an example using Open Graph for article publish_time:


PUB_DATE.png

 

Published date can be found using meta tag date, for example:

 

TAG_PUB_DATE.png


Or:


PUB_DATE_2.png

 

Here is an example from Sailthru for metatags:  Personalization Engine Meta Tags

 

SAILTHRU_2.png



Categories


If there is no Json-ld, The Open Graph protocol can be used to add the 'Categories' metadata.


i) Examples


This is an example taken from Open Graph for article section:


DSFGVGF.png

 

Whilst the following is an example using meta tags: 


CATEGORY_MET_TAGF_2.png


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