"Anchor Ads" are one of the site-wide placeholder types offered by the Ad Tester app. They are a great addition to any site, having all the Anchor ads switched on could increase your EPMV by as much as 70%. Here's an example of what a Mobile Anchor Ad looks like:
Steps to add anchor ads to your site:
1. If you’re not using anchor ads on your original layout:
In the Ad Tester App under the monetization menu of your dashboard, click on the Anchor ads settings button and then toggle the ‘Anchor Ads’ for each device from ‘off’ to ‘on’ and click save. That’s it!
2. If you would like to use your own custom coded Anchor ads on the original version of your website the steps to set this up are as follows.
From the Ad Tester app, click on the Anchor ads settings button and then toggle the ‘Anchor Ads’ for each device from ‘off’ to ‘on’ and click save.
Next, within the Anchor Ads settings app, click ‘Custom Code’.
Add your code in the box and click ‘Save’.
Next, you must remove your original anchor ad code from your site. This is to ensure that the Anchor ads don’t overlap on the Ezoic version of your website or waterdown your website's Ezoic EPMV.
Don’t worry, the system will use the default code you uploaded to display your original anchor ad for the percentage of traffic being sent to the original version of your site (without Ad Tester).