Understanding how site speed influences your website's performance metrics is crucial for optimizing user experience and overall engagement. This article will explore whether site speed is measured as part of Ezoic's metrics and clarify its indirect role in affecting key user experience metrics such as page views per visit, bounce rate, and time on site. Additionally, we'll provide some practical troubleshooting tips to help you address common site speed issues. Whether you're keen on improving your site's speed or simply curious about Ezoic's approach to performance metrics, this article offers valuable insights and actionable advice.

Ezoic indirectly considers site speed as part of its metrics because it can influence user experience indicators like pageviews per visit, bounce rate, and time on site. If site speed is suboptimal, these user experience metrics will likely deteriorate. Ezoic focuses on measuring the desired outcomes, such as pageviews per visit, rather than the specific factors that might contribute to those outcomes, like "number of links above the fold" or "quantity of menu items." Although these factors are tested for their potential impact, they are not measured as direct goals because their effect on the desired metrics is not straightforward.

When it comes to measuring site speed as a publisher, Ezoic encourages you to focus on your site's Core Web Vitals, Google's own measurements for site speed and its impact on the user experience. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.

See here for further info regarding how you can leverage Ezoic's tools to improve your site speed.