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What is the Ad Colors App?

Modified on: Thu, 13 Jan, 2022

The Ad Colors app will allow you to test new colors and styles in addition to the default style. All you have to do is name it, choose the colors you want to try, and Ezoic will test their performance for you. It's that easy.

You can find this in Monetization area of your dashboard and scroll to Ad Colors:


Do keep in mind that it can take 24 hours for the new ad colors to start appearing.

To begin just click, 'Create Ad Style' (with the + sign). Then you can begin building your custom ad style. You can choose the border color, title color, background color, text color and URL link color using the generator or a custom hex code. Once you've done that, choose a weight and toggle the status to 'on'. The newly created ad style will now be tested on your Ezoic ad units!

Weight is a number that you can assign a specific ad style (between 1-100). The higher the weight number, the more often Ezoic will show that ad style. For example, an ad style weighted with 50 will be shown more often than one weighted 20.


Note: If you only want to test one ad style, it does not matter what weight you give it.

That is because eventually, the system will begin running ad styles based on performance anyway (and not their weight). Once a color combination has performance data, Ezoic will automatically show the better performing styles more often.

You can see how the ad will look using the Example ad on the right. When you think it is ready, click 'Create Ad Style'.


You can make as many color combinations as you like!

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