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Why Join Ezoic?

Modified on: Mon, 12 Dec, 2022

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What is Ezoic?

Ad Tester

Layout Tester


Additional benefits

What is Ezoic?

Ezoic is the number one fully automated layout improvement platform. If you are an independent publisher who is looking to improve your website, earn more money from advertising, and provide a better online experience for your visitors, Ezoic is the easiest way to do so - and it's free! Let's look into some of the features you can access with Ezoic:

Ad Tester

Ezoic ad tester enables publishers to automatically test new ad combinations within their current theme. The page layout doesn’t change – the only thing that changes are the ad sizes and positions on the page. Listed below are the main benefits of using our Ad Tester tool:


  • No one set of ad locations suits every user - what works for one user may not work so well, or at all, for another. Fixed (static) ads, are unable to produce the best possible revenue. Ad placements customized to each individual user's behaviour and preferences do - this is where Ezoic can help! The system, over time, will tailor each visit to your website to ensure your users are receiving a unique and individual experience, and you are making the most revenue, it's truly a win-win!

  • Direct ad deals rarely beat offering your inventory to a competitive bidding environment. The whole industry is migrating to programmatic, reducing costs and generating more value for the seller (you!)

  • Sometimes AdSense and other ad networks outperform AdX. With Ezoic's mediation app, they can continue to compete in the RTB auction, ensuring you always have the highest paying ads on your site. More info here.

  • To maximize revenue, you need to optimize your ad inventory on a per user basis.Optimizing the overall revenue generated from a user journey, rather than the highest page RPM, gets you the best bottom line revenue.

  • Fewer ads can generate more revenue. For example, Ezoic might determine that by removing a prominent ad above the fold of your landing page for some of your users, these users then go on to view more pages. this would then generate more revenue from impressions/clicks from ads on pages that these visitors would not have otherwise visited- thus increasing overall visitors/session income. Or maybe it'll figure out that professionals viewing certain articles prefer text ads over image ads, or that users that come to a site from social networks are more likely to click on a native ad. The system identifies this and dynamically generates the best ad combinations for each individual, thus optimizing revenue and UX metrics.

  • Setting up is also easy and quick. You choose places on your site where you'd like the system to test ads of different sizes, types, colors etc, using a Chrome extension tool - here's an overview.

  • Pricing - Ezoic's 'free' (ad supported) model is our most popular option. After a 30 day free trial period, Ezoic keeps the revenue from a small, unobtrusive ad at the bottom of some of the test visits (see below). Because our publishers make way more with Ezoic, the use of our system is effectively free. More info HERE

Layout Tester

Layout Tester allows publishers to benefit from automatic website testing of both page layouts AND automated ad placements.

  • Layout optimization. Having the best layout for your content and visitor base is the secret to earning you an additional income of 200% and improves user experience metrics such as time on site, pageviews per visit, and bounce rate.

  • Saves time and resources-testing hundreds of layouts on mobile, tablet and desktop can be time consuming, expensive, and technically challenging. That's where Ezoic comes into play. Ezoic is fully automated, free to use, and doesn't require any additional time commitment or technical input from you. Ezoic gives you the ability to test hundreds of layouts to find what your visitors like best. So, you get the benefit of happier visitors and more money all at no cost to you!

For more information see here: Ad tester and Layout Tester.


Leap allows you to quickly test and implement advanced site speed optimizations on your site. This allows you to see what site speed adjustments are able to produce the best user experiences, page speed scores, and other related goals.

  • Instantly increases website speed, page load times, and PageSpeed Insights scores. With one-click, a site’s mobile Google PageSpeed Insights score will be 80+, guaranteed.
  • Works on every kind of website (WordPress, Joomla, Custom PHP, etc.)
  • No approval is required to use Leap and all sites are compatible.
  • It is a standalone feature which means that it does not require any other Ezoic products or features to be used, but it is a paid feature.


For more information see here: Leap tool

Additional Benefits

  • Access to Ezoic's free CDN! You get free access to Ezoic's Amazon Cloud Servers (AWS) - with 4 data centres around the world to ensure your site is delivered to your users lightning-fast via the closest geographic centre.

  • Real time reporting like never before - Big Data Analytics built specifically for digital publishers. The information needed to fully understand visitors behaviour, session value, SEO, and other important information is all included and easy to find inside of Ezoic's Big Data Analytics reported in real time.


  • Access to Ezoic's Intelligent PWA Converter. This enables you to generate a PWA for mobile visitors that looks just like your current mobile site, creating a better, faster mobile experience for your users whilst also improving user experiences through multivariate testing.

  • Accessing the technology is very easy. All you need to do is point your nameservers to Ezoic. You control how much traffic to send to Ezoic, per device, and you can turn the system on/off with the click of a button and remove integration at any time. No contracts, no tie-ins, no minimum terms. More info on how you can get started here

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