Ezoic offers a suite of automated tools designed to enhance website performance and ad revenue for independent publishers. Here's a breakdown of our key features:
EzoicAds
EzoicAds allows publishers to test various ad combinations without altering the overall page layout. The primary advantages of this tool include:
- Personalized Ad Placements: The system customizes ad placements based on individual user behavior and preferences over time, optimizing both user experience and revenue.
- Competitive Ad Bidding: Utilizing Ezoic's mediation app, publishers can ensure that higher-paying ads from different networks compete in real-time bidding (RTB), maximizing ad revenue.
- Revenue Optimization: By focusing on optimizing revenue per user journey rather than per page, Ezoic identifies the most effective ad combinations. For instance, less intrusive ads can sometimes lead to higher overall revenue as users explore more pages.
- Ease of Setup: Publishers can easily set up ad testing via a Chrome extension, selecting locations on their site to test various ad attributes like size, type, and color.
Humix
Humix is a video platform for creators and digital publishers:
- Huge reach: The Humix network reaches over 1 billion people per month.
- Revenue share: Humix allows you to keep more of your earnings compared to other platforms.
- Seamless to set up: Expand your audience without impacting your current setup.
- Rank for video: Rank in both unified and video search, sending more traffic to your websiter rather than losing your audience to third-parties.
Leap
Leap helps in optimizing site speed through advanced testing:
- Core Web Vitals enhancements: One-click optimization, enhancing website speed, page load times, and overall user experience.
- Compatibility: Works with all website types (WordPress, Joomla, Custom PHP) without requiring other Ezoic products.
Additional Benefits
Ezoic also provides several auxiliary features:
- Free CDN Access: Using Amazon Cloud Servers (AWS) with data centers globally ensures fast site delivery via the nearest geographic center.
- Real-Time Analytics: Big Data Analytics offers comprehensive insights into visitor behavior, session value, SEO, and more, reported in real time.
- NicheIQ: Innvoative SEO toolkit designed to provide actionable insights for boosting rankings and increasing traffic.
Access and Integration
Integrating with Ezoic is straightforward:
- Easy Integration: Point your nameservers to Ezoic and control traffic distribution per device. The system can be toggled on/off at any time, with no binding contracts or minimum terms.
- Flexibility: Publishers maintain full control over their site’s integration with Ezoic, providing a hassle-free user experience.