Ezoic is a technology platform built specifically for digital publishers. Rather than simply serving ads, Ezoic uses machine learning to analyze how visitors interact with your site. It then automates complex tasks like ad placement testing, video hosting, and site speed optimization. The goal is to maximize your long-term revenue by improving the value of every user session rather than just maximizing the number of ads on a single page.
EzoicAds uses machine learning to find the ideal ad configuration for every individual visitor.
Personalized Ad Placements: Ezoic’s ad optimization technology uses real-time machine learning to tune placements, demand competition, and pricing on each pageview so every impression has the best shot at higher publisher revenue.
Premium Demand & Strategic Partnerships: As a Google Certified Premier Publishing Partner, Ezoic provides elite access to the premier advertisers. We also maintain direct integrations with the world's largest demand-side platforms (DSPs), including The Trade Desk, ensuring your inventory is visible to top-tier global brands.
Competitive Real-Time Bidding: Through Mediation, Ezoic allows these premium partners to compete against your existing setup in a unified auction. This increased "bid pressure" ensures you always receive the highest market value for every impression.
Rewarded Ads Integration: Publishers can leverage Rewarded Ads to offer users a "value exchange." Visitors voluntarily watch a video ad to unlock premium content or features, driving significantly higher CPMs while maintaining high user satisfaction.
As the industry moves away from third-party cookies, ezID ensures your site remains highly profitable and compliant.
Identify High-Value Users: ezID helps you identify and track your visitors using first-party data, making your ad inventory much more valuable to premium advertisers.
Future-Proofing: By building a robust first-party data profile now, you protect your revenue from upcoming privacy changes in major browsers.
Increased Bid Pressure: Advertisers are willing to pay more when they know exactly who they are reaching; ezID provides that clarity safely and securely.
Ezoic Video is a world-class hosting and distribution network that allows you to monetize video content without losing your audience to third-party platforms.
Own Your Audience: Unlike YouTube, Ezoic Video keeps users on your site, increasing your overall session value.
Global Distribution: Reach a massive audience through Ezoic’s video network, which serves over 1 billion people per month.
Higher Revenue Share: Keep a much larger percentage of your video ad earnings compared to traditional social video platforms.
We recommend JavaScript Integration as the most efficient way to get started. It allows Ezoic's AI to begin learning your audience's behavior immediately with only a lightweight script in the head of your site.
Ezoic’s AI generally takes 30 days to Ramp Up to gather enough data to optimize your revenue. Avoid making major setting changes during this initial month.
Go beyond surface-level stats. Use BDA to see how your different ezID segments perform and which content categories are driving your highest EPMV.
Ezoic operates on a revenue-share model. Terms can be found here.
To join Ezoic, you must meet a 250k monthly active user minimum threshold. More information here.