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Disapproval reason: Ineligible for MCM

Disapproval reason: Duplicate account

Disapproval reason: Low Value Content

Disapproval reason: Navigation

Disapproval reason: Site down or unavailable

Disapproval reason: The site is not ready to serve ads

Disapproval reason: Google Ads are showing in pages without publisher content

Disapproval reason: Multiple site disapprovals

Disapproval reason: Multiple Policy Violations

All publishers must complete Google Multiple Customer Management (MCM) in order for Ezoic to manage ad inventory on websites. This requires two approvals from Google - Ad Manager account approval, and domain approval. This article goes over common reasons for account and domain disapproval, and steps to resolve these issues.

Disapproval reason: Ineligible for MCM

This usually occurs when you have an outstanding policy issue on your Google Ads account. You need to:

• Check the Policy Centre in your Adsense, Adwords, Ad Manager or AdMob account to make sure that there are no disablements, suspensions, or policy violations on these accounts.
  
  
• If there is a violation, you need to get this overturned
  
  - Content policy violation appeal form
  - Traffic policy violation appeal form
  
  Ezoic is unable to work with publishers that Google deems ineligible.

Disapproval reason: Duplicate account

When Google created the MCM process, they merged all Google ads accounts into one ‘Google Publisher Account’. You can only have one of these - any applications with links to another Google publisher account will be automatically denied by Google. To avoid this:

• Make sure that you’re applying to MCM using the email address you use for AdSense.
  
  
• Close any old Google Ads accounts that you’re no longer using.
  
  
• If you have multiple Adsense accounts, make sure you consolidate them into one.
  
  
• If someone registered at your address already has an Ad manager account, make sure you input a different address on your application.

You can check to see if you have any duplicate accounts by using this tool.

Disapproval Reason - Low Value Content

In Google’s review for MCM, they’re looking for high-quality and well-established sites. There are a few things that you can do to make sure that you fall into this category:

Make sure your site is easy to navigate.

Google’s review will check to ensure that your users are able to access your content easily. To meet this requirement:

• Make sure your categories are clearly defined/distinct
  
  

• Make sure that any posts on the site are applied to a category, and are relevant to the chosen category.
  
  
• Make sure no articles are repeated under multiple categories of the menu.
  
  

• Make sure that you have the following pages added to your site, and that they’re fully functioning:
  
  - Privacy Policy (to comply with GDPR)
  - A Contact Us page with a working contact form/email
  - An About Us page with a little info about the site
  
  
  
  Examples

Bad Menu Example:

(No navigation available to the visitor.)

Better Menu Example:

(Some navigation available, includes a Privacy Policy and Contact page which are essential.)

Ideal Menu Example:

(Easy to use navigation for the visitor. They can quickly decide which category to visit and see related content; there's an About, Contact, and Privacy Policy linked in the main menu.)

Note: The clearer the navigation for the visitor, the better. Each category used should be distinct from one another, so that a user knows what type of content they will find under each category. 

Avoid using multiple menus on the site - having a single main menu allows for easier navigation by the visitor to the site. 

Make sure your content is well Organized and Categorized

One large element of ensuring your site is easy to use, is to make sure that your site is organized well. This means:

• You should split up your posts into categories
  
  
• Your categories should not overlap. Posts should only fit into one category
  
  
• Making sure that your posts are relevant to the category that they’re in, and relevant to your site. A site about tennis should not contain a post or a category about pets, for example.
  
  
• You should have at least 6 posts per category.
  
  
• Categories need to refine your content. You should not have a ‘general’, ‘random’ or ‘other’ category on the site.
  
  

Examples

Bad Example:

'Trading', 'Stocks', and 'Make Money' all seem to overlap, without clear distinction between them. 
'Holy Living' doesn't fit the niche of the site, and seems out of place with the rest of the site's content. 


Good Categorization Example:

'Trading Stocks' and 'Banking and Finance' are distinctly different categories, making navigation much easier for a visitor, as they're able to find the content they're looking for. 
Commentary on newsworthy stories around banking and stocks fits better with the niche of the site. 




Content quality must remain high.

Google is often looking for high-quality, engaging, and original content on a site. Some things that you should look out for are:

• Post length - the majority of your posts need to be 500 words or more.
  
  
• Thin or Scraped content - Make sure content is not ‘thin’ or ‘scraped’ as defined by Google in the links below:
  
  Google's Scraped content definition
  Google's Thin Content Definition
  More details on Google's content policies
  

• Image Serving - Make sure that there are no issues with image serving on the site.
  
  Note - if you are noticing issues with image serving, and have recently started using LEAP, check out this guide for troubleshooting.
  
  Example: How to Avoid ‘Thin Content’

Disapproval reason: Navigation

Google’s review will check to ensure that your users are able to access your content easily. To meet this requirement:

• Make sure your categories are clearly defined/distinct
  
  
• Make sure that any posts on the site are applied to a category, and are relevant to the chosen category.
  
  
• Make sure posts are NOT in multiple categories. An article added to multiple categories is seen as duplicated content and Google will disapprove the site.
  
  
• Make sure that you have the following pages added to your site, and that they’re fully functioning:
  
  - Privacy Policy (to comply with GDPR)
  - A Contact Us page with a working contact form/email
  - An About Us page with a little info about the site
  
  
  
  Examples
  
  
  Bad Menu Example:
  
  
  
  No categorization makes it hard for a visitor to find the content they're looking for.
  
  
  Better Menu Example:
  
  
  
  Privacy Policy and Contact pages have been added, and the generic 'blog' category has been changed slightly. 
  
  Ideal Menu Example:
  
  
  
  Categories have been made distinct from one another, and navigation is made very easy for a visitor. Privacy Policy, Contact and About pages make clear the intentions of the site. 

Disapproval reason: Site down or unavailable.

If your site is down, then Google will not be able to review your site, so will disapprove it for Ad Manager. To avoid this:

• Make sure that there’s no downtime with your host.
  
  
• Make sure that your Ezoic DNS records are updated so that they match your host. More on this here.
  
  
• If you’re seeing an Origin Error - follow this guide:  How to Fix Origin Errors

Disapproval reason: The site is not ready to serve ads

Certain steps need to be taken to make sure that your site is ready to serve Google ads. The main reason for this type of rejection is that there is either no ads.txt file, or that your ads.txt file doesn’t contain Ezoic or Google’s information. To fix this:

• If you do not have an ads.txt file, create one using the Ads.txt app in your Ezoic dashboard. More on that here.
  
  
• If you already have an ads.txt file, make sure you are Cloud integrated with Ezoic. We will automatically add Ezoic’s list of sellers to the file.
  
  
• Make sure that (if you have any) your Adsense credentials are added to your ads.txt file. You can do this using Ezoic’s ads.txt app

Disapproval reason: Google Ads are showing in pages without publisher content

You need to make sure that you’re only serving ads on your content pages. This includes About Us, Contact Us or Privacy Policy pages.

This can also include ads on pages with other people’s content.

**If you receive this disapproval and your site is a tool/application and has minimal content, please get in touch with the Ezoic team to review.**

Disapproval reason: Multiple site disapprovals

This means that you have requested that your site be re-reviewed by Google too many times within a short period without actually fixing the initial issue flagged by Google. By way of penalty, you will now have to wait 30 days before you can re-apply. Please use this time to fix the initial issue flagged by Google.

Disapproval reason: Multiple Policy Violations

This tends to mean that your site content doesn't meet Google's publisher policies. To fix this, you need to ensure that you're adhering to all policies stated here: 

https://support.google.com/admanager/answer/10502938?hl=en

Related articles:

Applying to Google Ad Manager Multiple Customer Management