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Types of Ads: Ezoic's Ad Tester

Modified on: Sat, 10 Jul, 2021

This guide introduces the different ad types that you may come across whilst using the Ezoic system. 

Display ads

The most common ad type, display ads is essentially a blanket term for image / video ads of all shapes and sizes. Unlike search advertising that uses a pull approach where users are actively looking for a product/service similar to yours, display advertising uses a push approach where users who see your display ads are targeted purposefully for those ads, either because of remarketing campaigns or maybe they’re browsing a website that’s relevant to your offer. 


Native ads

Native ads, sometimes referred to as ‘recommended content’ or ‘promoted stories’ are a way of advertising content in a way that is ‘native’ to its environment, i.e. the native ads related, in one way or another, to the content on the page. When used properly, they can be great for income, however it’s important to strike a balance between your native ads vs display ads. In short, it's a good idea to remember that whilst display ads are designed to stand out, native ads are designed to blend in.


Link units

Link units are small ads that look like links, they are focused towards the interests of your readers or visitors. Whether or not you have link units on your original site, you can create link units for the Ezoic versions too.


Anchor ads

Anchor ads are site-wide ads offered for Ezoic’s Ad Tester App. Anchor ads are ads which stick to the bottom of the screen regardless of scrolling. They are mostly used on mobile. They are a great addition to any site and have been known to increase income substantially. More info here.


Sticky Sidebar Ads

Sticky sidebar ads will float with the user as they scroll down the page to stay in view. This helps generate a higher CPM as the user is viewing the ad for longer and more likely to click. Be sure to only add the 'Sidebar Floating' unit to the bottom of the sidebar with no content beneath it. 

In-Image Ads

This setting allows us to test additional ads that lock onto the bottom of eligible site images. The in-image ads typically are related to the content of the article or subjects of the image (example: Clorox ad on an article about washing clothes).


Vignette Ads

This setting allows us to test full-screen ads that appear between page loads. They can be skipped by users at any time. Vignettes are displayed when the user leaves a page, rather than when they arrive on one, so the user doesn’t have to wait for them to load. Only one vignette ad will be shown per user. 


Interstitial Video Ads 

This allows for video ads (muted by default) to be tested. These ads will appear floating in bottom right hand corner of your website.


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