The Max Ads Per Page feature is a specialized setting within the EzoicAds suite designed to give publishers granular control over ad density. While Ezoic’s AI automatically optimizes the number of ads based on individual user behavior, this feature allows you to set hard limits on how many placements can appear on specific pages or devices. It is important to note that using this feature is generally discouraged for most sites, as it can interfere with the AI's optimization process and lead to a significant decrease in EPMV.

Found under EzoicAds > Ad Restrictions, Max Ads Per Page acts as a manual override to the automated ad-balancing system.

Key Considerations:

• Revenue Impact: Hard-coding a maximum number of ads often prevents the system from showing additional ads to users who have a high tolerance for them, leading to lower overall earnings.

• AI vs. Manual Control: Ezoic's AI already adjusts ad density per visitor. Site owners often see more ads than their average visitor because they spend more time on their own site; the system interprets this as a high tolerance for ads.

• UX Alternative: If your goal is to improve User Experience (UX), Ezoic recommends adjusting your Optimization Goals to "User Experience Focused" rather than using manual ad caps.

Steps

1. Navigating to Ad Restrictions

1. Log in to your Ezoic dashboard.

2. Navigate to EzoicAds > Ad Restrictions.

3. Locate the Max Ads Per Page section.

2. Configuring Restrictions

1. To manually set limits, you must first click "Disable Auto Optimize".

2. Once auto-optimization is disabled, you can define limits based on:

   • Device Type: Set different caps for Desktop, Tablet, and Mobile.

   • Word Count: Establish ad density rules based on the length of your articles (e.g., fewer ads for short-form content).

3. Click Save Settings.

Assess the Trade-off:

Before enabling this feature, check your Big Data Analytics to see if your current UX metrics (like Bounce Rate or Page Engaged Time) actually warrant a manual ad reduction.

Find a Balance:

If you must set a limit, try to establish a "buffer" that allows for enough placements to maintain site revenue while satisfying your density requirements.

Monitor EPMV:

After implementing a cap, monitor your revenue closely for 14 days. If you see a sharp decline without a corresponding improvement in UX metrics, consider reverting to Auto Optimize.

Use for Specific Categories:

Rather than a site-wide cap, consider using Page Rules to disable ads entirely on sensitive pages (like "About Us" or "Contact") while allowing the AI to manage the rest of the site.