The Max Ads Per Page app is a versatile tool designed to grant publishers additional control over the number of ads displayed on their site. Accessible through the EzoicAds section of your Ezoic dashboard, this app allows you to set limitations on ad placements in specific scenarios. While not recommended for the majority of sites due to its negative impact on the optimization process and subsequent potential to significantly reduce ad revenue, the app provides an option for those looking to manage ad density in unique situations. This article will guide you through the purpose of the Max Ads Per Page app, its impact on your site, and how to configure its settings effectively.

The Max Ads Per Page app can be found under EzoicAds > Ad Restrictions. It allows publishers to restrict the number of ads displayed per page on their site. While this app provides more control over ad placements, it is not recommended for most sites due to its unfavourable influence on the optimization process and subsequent negative impact on ad revenue. When activated, the Max Ads Per Page app reduces the number of ads shown to some users, resulting in considerably lower earnings.

Whilst this might appear to be a worthwhile trade-off at first glance, it's worth noting that in most instances use of the app will make no difference to the perceived problem of too many ads being shown on a site. This is because Ezoic's AI already optimizes for user preference. As such, the majority of visitors to your site likely already see less ads than you think. Bear in mind that as the site owner, you spend more time than the average user on your own site, signalling to our system that you don't mind seeing more ads than your typical visitor. Over time, this will usually lead to you seeing more ads on your site than your audience. This is exactly how the system is supposed to work! By enabling the Max Ads Per Page app, the same amount of ads will usually be shown to your average user, however you'll be limiting the number of ads shown to those visitors whose behaviour has actually indicated that they don't mind seeing more ads. In essence, enabling the app will negatively impact revenue whilst having little to no impact on the user experience.

As such, if improving user experience (UX) is your goal, alternative methods such as resetting your Optimization Goal to focus on User Experience are recommended. You can do this under EzoicAds > Optimization Goals.

For those who decide to use the Max Ads Per Page app, you can enable it by clicking on "Disable Auto Optimize".

From there, you can set limits based on the number of words per article and per device being used.

1. Assess Necessity: Before enabling the Max Ads Per Page app, carefully consider whether it's essential for your site. Remember, it is generally not recommended for most sites due to the potential for significantly reduced ad revenue.
2. Set Realistic Limits: If you decide to use the app, set reasonable limits on the number of ads based on word count and device type. Too few ads can negatively impact your revenue, so find a balance that prioritizes user experience without overly restricting ad placements.
3. Use Alternative Methods: Instead of using the Max Ads Per Page app, consider other methods to enhance user experience without sacrificing revenue. For instance, reset your Optimization Goals to focus more on User Experience.
4. Monitor Performance: After enabling the app and setting your limits, closely monitor your site’s performance. Adjust the settings as needed to ensure you are not unduly affecting your ad revenue.
5. Regular Evaluation: Periodically review the necessity and performance of the Max Ads Per Page app. User behavior and site conditions can change over time, so it's important to ensure that the app's settings remain optimal for your needs.